October 31, 2010 by becky.

Posted in Newsletters | Print | No Comments »

September 9, 2010 by becky.

 STAGING REPORT 101

 Last month we discussed Consultations. This article explains another helpful service …

If the homeowner has a limited budget, we can do a “Staging Report” for about $150. A staging report is frequently included free if the homeowner has the LR, DR, FR and Kitchen staged.  

The report includes a detailed, 8-page list of things to do to prepare the house for sale. It starts at the mail-box and ends at the back of the property. Every door and drawer that is attached to the house is opened. A sticky dot is left on each spot that needs attention. The outside of the house is inspected… eaves, windows, stucco or brick, driveway, garage, patio, screening and landscaping. Inside, the walls, carpet/flooring, ceiling, woodwork, closets, oven, pantry, bathrooms, laundry areas are all inspected. More importantly, suggestions of specific furniture and accessory items that need to be removed are added to the DIY list for the homeowner.

We have found things like termite nests, water damage, mildew, algae, broken windows and yes, a bullet hole.

A staging report can only go so far. It cannot add the decorative element or “wow-factor.” It takes much more time to rearrange furniture and accessories and actually stage the house.

This report can still be a valuable asset to the home selling process. As mentioned last month, agents just need to suggest a free consultation and we do the rest.

Archive Issues: http://archive.constantcontact.com/fs001/1101601434862/archive/1102799026125.html

*Biggest news locally:

We are starting a RESA- Real Estate Staging Association- Chapter in

*Pretty soon, we will be unveiling a brand-new website… new colors, etc. The jazzy vibe will still be there, but it will be simpler and easier to navigate… a good thing. I didn’t know it was “cluttered” till someone sat me down and told me the truth. Sigh!  It’s difficult being a right-brained, design-oriented person in a tech-dominated, left-brain world.  Facebook, Twitter, I-phones… Can’t the world just slow down a bit!? 

*I guess not. That’s why we are putting most of the class on DVD’s and CD’s. It is a monumental task for this blonde brain and my tech friends, but we are well on our way.  

* Our Webinar on Vacant Home Staging is scheduled for Thursday September 16th @ 8:00PM to 8:45PM EDT.This is the Power Point that was part of our Jax REIA- Real Estate Investors Association- presentation. Class grads and new students are free. Only one more e-mail will go out as a reminder. Limited spots are available. Students and grads, send reservations to becky@beckyharmon.com. A link will be sent to you the day of the webinar.  All others are $10.00. Your payment is your reservation.

“You miss 100% of the shots you never take.”  Wayne Gretsky                                                   

Posted in Newsletters | Print | No Comments »

September 9, 2010 by becky.

We just got word that a $600,000. home we staged last month sold in 7 days. How did that happen? It all started with a free consultation.

Why free? This is one way to overcome two of the biggest barriers to getting a staging appointment…

1 .cost

2. and the homeowner’s fear of hiring someone they have not met face to face.

An agent or homeowner has nothing to lose and a lot to gain by setting up a free consultation.

One purpose of the consultation is to determine how much time is necessary to do a good job staging the home. Also, our professional stagers are trained to share statistics and make updating recommendations. This homeowner needed to replace carpet and remove wallpaper. The agents who use our services know that we show great “before and after” pictures to motivate the homeowner to do all that is necessary to prepare their home. Our stagers almost always get the staging appointment after a short consultation.

The free consultation is not designed to replace a staging appointment. A Staging Report can, on the other hand, be a low-cost substitute to assist a Do-It-Yourself homeowner. More about that next time…

Posted in Newsletters | Print | No Comments »

May 29, 2010 by becky.

Hello Friends and Family,

Be sure to drop down and read about my Dad, a WWII veteran who was honored in Washington, D.C. recently.

I am also excited about the release of several new products. Details below…

* Professionally produced and edited DVD Regular price $250. now $125.

* Condensed from the realtor’s one day staging seminar, originally valued at $500.

* It contains a wealth of information directly from the staging course.

* It offers 2 hours of staging certification credit.

The Staging Crash Course includes these areas: 

1. Space Planning

2. Color Selection (including color chart)

3. Accessory Arranging

4. Staging Ideas and Tips (even your agent does not know)

5. Before and After Pictures

6. Money-Back Guarantee (must decide within 24 hours of receipt)

For a short time, it will include a bonus gift worth $50.

Additional DVD * Hands-On Staging Demo

       

        This 5-minute DVD is an actual narrated staging from

        beginning to end that you can show your clients on the

        consultation. It starts with a house that has already been

        decluttered and streamlined, where many stagers end.

        It illustrates all 4 of the major design principles that we

        cover in the class. The “Wow-Factor” says it all.

FROM MY HEARTTwo weeks ago, my 88 year old Dad, Chuck Morgan, went to Washington, DC as an “Honor Flight” guest. As a WWII veteran, he was invited on a military escorted, all expense paid, flight to view the memorial.  Many of the family members wrote letters of appreciation that he opened at the close of the day. The following message was penned by family friend and author, John Purner. John writes a blog for pilots and flight enthusiasts called The $100. Hamburger.

Half a century ago young men heard the call of their country and flocked to board the warbirds that would fill the skies over our enemy’s homeland. Such a man was Chuck Morgan. By choice he became a tailgunner on a B17. Say that fast and you lose the meaning of his sacrifice. A B17 though the largest and the best bomber the USA fielded in those days was frail by today’s standards. Its skin was no thicker than that of a Coke can and offered no armor plating at all. Unpressurized and unheated these birds of prey clawed their way to 25,000 feet carrying the men that flew them. The temperature at that altitude dips to 30 degrees below zero. The nearest oxygen that our planet could offer Chuck was 12,000 feet below him. He wore an oxygen mask to stay alive and a wool lined leather flying suit to avoid freezing.  Just getting to the target area required all the bravery an ordinary man could muster. But Chuck and his comrades didn’t just fly to their mission’s objective they fought their way there and they fought their way home. Chuck Morgan is no ordinary man.

Sergeant Morgan returned home a victor and quietly took his place beside countless other citizen soldiers; never talking about his war experiences and diminishing them when asked. He married the prettiest girl he ever met, rolled up his sleeves and founded a successful business to support her and the children they would bear.

Foundationed by the life he lived, Chuck Morgan knows the things that most men can only imagine. Chuck Morgan, an average American, answered history’s call and became a giant. I can only imagine what he experienced but I am certain of what it purchased; Liberty, Justice and Freedom for all.

Thank you Chuck.

  Sincerely,

 John Purner

   ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

 

Till next time…

Happy Thoughts,

Becky Harmon 

“You miss 100% of the shots you never take.”
                                               Wayne Gretsky
 

Posted in Newsletters | Print | No Comments »

April 9, 2010 by becky.

First of all, I want to thank Transformations own Sandra Millis of Southern Comfort Redesign and Staging and Mary Habres of Encore Home Staging. They jumped in at the last minute and filled a speaking slot at the Homebuyers Expo last Saturday. They spoke in the AM and I spoke at the PM Staging to Sell meeting. The audiences were quite enthusiastic. The Florida Times-Union interviewed me for a staging article. I will post it when it goes online.

Secondly, we are putting several new items on our product page within the next few weeks. DVD’s and Power Point Presentations will gradually be made available to help you all to be more educated in the field of staging and redesign. Some will offer partial credit towards certification. More about that later.

Thirdly, we are hosting another webinar next week from our insanely popular Power Point Presentation featuring some of our best photos from 4 years of classes. It is the same presentation from the Expo.

It will be Thursday, the 15^th of April at 8:00PM EDT. The call-in number and access code will be sent to all who make a reservation. Student grads and future students are all free. E-mail your reservation request to becky@beckyharmon.com. The rest will have a nominal charge of $17. 

Here is a testimony from a recent class…

I can’t thank you enough for bringing your class to my home.  As you could tell by my reaction, I was completely surprised and amazed.  We placed our home for sale shortly after the staging.  We received two offers within a week!  The re-design definitely opens the front rooms and shows off the architecture of our home.  The eating area in the kitchen is such a great idea, also, and I’m sure this helped in the sale of our home. 

Thank you again ! 

Julie Wild

I love hearing about great results. Send in your stories. Staging works!!!

Posted in Newsletters | Print | No Comments »

March 7, 2010 by becky.

   REDECORATE YOUR LIFE 

1.     Sometimes we can’t get breakthrough in our lives because of “clutter.”     

2.     Clutter can be things like:              

       a.      Too much T.V.         

       b.     Unhealthy food         

       c.     Coffee addiction         

       d.     Fear and anxiety          e.      Enabling a grown child          f.       Unorganized time            g.     Negative thinking 

3. “Renovations” are messy and disruptive…sometimes painful. But they are necessary.  

4.     We can’t move forward until we deal with negative issues in our life.  5.     Identify the areas you need to “pull weeds” or declutter…take out the negative. 6.     Identify the areas you need to “plant flowers” or accessorize…put in the positive.  7.     You need long term and short term goals. Make a plan of action for these areas:   

        a.      Health   

        b.     Career   

        c.     Relationships   

        d.     Spiritual     

8. Get an accountability partner. Plan to speak with them weekly. Discuss goals and daily action toward those goals. 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The April Class is the 20th - 22nd. There is still room for one more student. Remember, we are paying for your hotel room. Call about joining us. 904-945-0093

Here is the link to some past newsletters: http://archive.constantcontact.com/fs001/1101601434862/archive/1102799026125.html

Posted in Newsletters | Print | No Comments »

February 8, 2010 by becky.

Echoing last months message…

Listen to your heart, not the negative voices around you and in your head. Even in this uncertain economy, we are encouraged by what we hear.

For instance… I just got a great report from a recent class grad. She just made $10,000. on a staging job in a high-end house. She gets about $2000. on her average staging project. Yvonne McClure of Pennsylvania, I am so proud of you. 

Her recommendations: Networking and being prepared to roll up your sleeves and do whatever it takes to complete the project. 

Another grad is an agent who sold her new listing (after staging it) in 22 days. It had been on the market for over 3 years. She then got 4 more listings the next week from the neighbors who saw the “SOLD” sign. Sherry Webb of Ponte Vedra, you continue to amaze me.

*****************************************

Archived Newsletters: http://archive.constantcontact.com/fs001/1101601434862/archive/1102799026125.html

*********************************

We are planning to conduct a class in Orlando in the spring. Watch for more info. Let us know if you would like to attend a class in Orlando where you can combine it with a vacation.

Staging Works!!! The one-day Charge-Your-Batteries seminar was January 13^th in Jacksonville. We loved hearing from Mina Shah of the Tony Robbins Organization. We also enjoyed a great lunch and a powerful presentation titled Staging Strategies for 2010. We are all fired-up and ready for success. 

We could not record the Mina Shah portion (copyrighted material), but we have an audio clip of the last part of our day. After the Power Point Presentation, which is mentioned at the bottom of this section, I shared a few stories as did several of the attendees. The volume is somewhat in and out. The recorder was stationary and I move around quite a bit when I speak.http://www.youpublish.com/files/28381/Charge-Your-Batteries-Seminar-Talk    

 To Students of the Class and business people everywhere, here is an excerpt from one of my favorite past blog posts:   

“Your future clients are out there looking for you. They don’t all know it yet, but they need you. I believe that when you treat your customers like friends and family, when your goal is giving, loving and serving—amazing things happen. They will be attracted to you and your business. Even before they know all the details, something in their ‘heart of hearts’ tells them, ‘This is real. This is what I’ve been searching for.’ Something they don’t fully understand will speak to them, beckon them.

In the dream-like Iowa farm baseball movie starring Kevin Costner, we can hear James Earl Jones saying, ‘They will come to your Field of Dreams for reasons they can’t even fathom. They’ll turn up your driveway, not knowing for sure why they’re doing it. —Oh, people will come, Ray. People will most definitely come.’”

Till next time… HAPPY STAGING

Posted in Newsletters | Print | No Comments »

January 6, 2010 by becky.

Do you believe in miracles? I do! I’ve seen and experienced the “impossible.”  

When a friend and I started a home-based party decorating, balloon and gift basket delivery business in 1980, nearly everyone said it was a bad idea. The country was languishing in the worst recession in decades with double-digit inflation, sky-high gas prices and record-breaking mortgage rates. I’m glad we didn’t listen.

Our sales volume the first year was $50,000. In 1980, $12,000. was an average annual salary. We went on to become an institution in Tallahassee for 10 years and sold franchises in 4 other cities. Our client list included Burt Reynolds, Governor Bob Graham, Florida State University, Brent Musburger and Barry Gibb of the Bee Gee’s. 

Listen to your heart, not you head. Even in this uncertain economy, we are encouraged by what we hear. 

I just got great report from a recent class grad. She just made $10,000. on a staging job in a high-end neighborhood. She gets about $2000. on her average job. Yvonne McClure, I am so proud of you.  

Another grad, you may remember, is an agent who sold her listing in 22 days after it had been on the market for over 3 years. She then got 4 more listings from the neighbors who saw the “SOLD” sign.  Staging Works!!!

The one-day Charge-Your-Batteries seminar is coming January 13^th in Jacksonville.

Mina Shah from the Tony Robbins organization is our key-note speaker. We will record audio for those who cannot attend. You can choose to attend AM only to hear her unbelievable talk. Or attend both sessions which includes lunch and a free CD worth $25. I will share new staging strategies for 2010. 

*Dec. 13^th, Wednesday

*9:15 – 11:30, Mina Shah, AM only $18.

*12:00 – 3:15, Lunch & Becky Harmon, AM & PM $45. (includes a free CD worth $25.)  

*Queens Harbour Clubhouse, 1131 Queens Harbour Blvd.  32225   
 

Pay Pal 2 Button

Two Options

AM only $18.00  AM & PM + lunch + CD $45.00

Posted in Newsletters | Print | No Comments »

November 29, 2009 by becky.

Merry Christmas Friends, Family and Staging Fans,

Thanks to all who attended the Cottage by the Sea Decorating Extravaganza in early December. We were delighted to host more than 70 attendees. As promised, here is the article originally published in the Florida Times-Union that inspired the presentation.

Creative holiday decorations even old Scrooge could love 

 Perhaps you’ve shopped for family, sent out Christmas cards, strung outdoor lights and hung the last ornament on the tree. There is nothing left in the idea file or bank account for anything else. Perhaps you are an agent with several homes on the market and you need to add a touch of the holidays to them without going overboard … you don’t want the home to look like the Griswald’s in Christmas Vacation. On the other hand, you don’t want to be a Scrooge either when it comes to decorating. So, for those world-weary, exhausted and overworked individuals looking for a little inspiration, here is a list of easy, inexpensive, quick-fix holiday decorating ideas direct from my house.

- You can shop for decorations at your grocery store produce department. Cranberries will last from Thanksgiving until after the new year. They look festive in any clear glass container. You can layer them with things like coffee beans. Sprinkle a few drops of pure almond extract to the beans for a luscious amaretto scent. Tall glass cylinders can be purchased at craft stores for about $10. Place a 3-inch candle on top. Large wine goblets can hold cranberries and a tea light candle. You can carve out a votive-sized opening in an artichoke for a lovely candle holder. Bowls can be filled with small Granny Smith apples. They smell delightful and stay fresh for months. 

Find free decorations in the backyard. Clippings from any evergreen tree or bush look great on the fireplace mantle with red candles. Holly, juniper and pine trees can be found in any neighborhood. Magnolia branches can be accented with white candles for a formal dining table display. Berries from nandina bushes can be placed with greenery for color. A little real greenery mixed with artificial can add freshness to the arrangement. A walk in the woods with pruning shears can yield a basket full of Mother Nature’s abundant offerings. A clipping or two from any wispy tree arranged in a vase can be surprisingly adequate to accent a large picture on a fireplace mantle.

- Your concrete angel by the front door can be dressed for the occasion with a wreath on her head. That yard bunny can be ready for the holidays with a wreath around his neck. If you don’t have a wreath the right size, a piece of garland will work. Place a small wreath around the neck of an old-fashioned teddy bear for a nostalgic look any child would love. Even the shorebird gets a wreath necklace.

- You can tuck a string of 20 tiny white lights inside an empty wine bottle for an unusual night-light. The bottle must be green, not clear, and the lights must be on green wire.- See picture above-Place several starfish on a wreath with a raffia bow. It’s great for a beach house. Use white starfish as ornaments on the tree. Fish netting can be arranged over the tree skirt to complete the look. Starfish also look beautiful in a basket on a casual dining table. Nautical charts can be photo-copied and laminated for interesting placemats. You can get navigational charts at any boat supply store.The best places to look for additional inspiration are the Christmas home tours in traditional neighborhoods. They feature many creative examples of the use of natural decorations. Also, collect the Christmas issues of popular decorating magazines for a wealth of inspiration.

***************************************************************************************************************************************

Start 2010 with a bang at our motivational seminar on January 13th, at the Queens Harbour Clubhouse. Mina Shah of the Tony Robbins organization will be the featured speaker. After lunch, we will delve into the latest on the staging front.

9:30 - 11:30 AM Mina Shah  $18. Continental Breakfast- Morning Session THIS IS A FABULOUS PRESENTATION!!!

Lunch 12:00 - 3:30 PM $45.  Both Sessions and Lunch

Seminar, January 13th, Wednesday

Queens Harbour Yacht and Country Club, Jax., Fl. 32225

We are hosting a motivational one-day seminar featuring Mina Shah from the Tony Robbins organization. She presents a 2-hour shot-in-th-arm of pure inspiration. I heard her in November and invited her to join us in January to help us get our year started off with a bang.

You can attend the AM only and hear Mina for $15. A continental breakfast is included. Or stay for a gourmet lunch and enjoy a presentation of advanced staging training for $45. All day session comes with a free CD worth $25.

E-mail reservations to: becky@beckyharmon.com  Limited space available.

Becky

Posted in Newsletters | Print | No Comments »

November 9, 2009 by becky.

News will follow about the next class and a new teleseminar. But first…

My hubby, Chips, and I just returned from a glorious mountain vacation in Ashville, N.C.  Instead of a hotel stay, we opted for a quaint hillside cottage off the beaten path. First let me say, it’s a bit of a risk when you take a destination-oriented obsessive/compulsive man down a winding country road… read more in the article below titled From My Heart.

I must tell you the sad, but true, news… that I am recovering from a computer crash. In a flash, my life was gone .Ugh!! Yes, I had a back-up in place. Long story. Don’t ask.

All was eventually recovered but I am struggling to get all my contacts back into the right groups. So if you received this newsletter by mistake, please forgive. This right-brained girl is slogging through a left-brained task with all the speed of a blonde ADHD (whoops, I mean ASID) decorator.

I must confess, I could not have survived this crash without the services of Martin Schramm, my mission-impossible, knight in shining cyber-space, who rescued me from certain doom and despair. His contact info is in my resource area.

On to staging/redesign news…

ANNOUNCEMENTS:1. New Staging Teleseminar- Monday, 23rd @ 8:00PM, EST. E-mail becky@beckyharmon.com to register. Limited space available. More details next week.

The October class experienced 2 amazing redesigns and I’m still hearing rave reviews from the homeowners three weeks later. You’d never guess how unhappy this one couple was with their house before our visit. They complained about space issues as we arrived. “These rooms don’t work for us. They’re too small.” This couple had been planning to either remodel or move. After a few hours of Transformations magic, we heard things like, “This is amazing. I can’t believe this is our house.” They are telling all their friends and planning a party.

The next house proved to be great fun to transform. The homeowner’s husband is a contractor and they would like to use this 50 year-old remodeled beach house as a model for the business. She was shocked and thrilled when she came down the stairs for the big “reveal.” We all experienced a surreal, fairy godmother moment. Tears and laughter followed. What a wonderful way to make a living!

Before

After

Here is the testimonial I just received from her:

The redesign was amazing!  I didn’t know my house could look this great.  What’s more amazing is the fact that I already owned all the “things” you used, but when you put it all together, it had so much more STYLE!I can’t thank you enough. It feels “finished” for the first time in 9 years! What more can I say?  I LOVE IT! 

FROM MY HEART First let me say, it’s a bit of a risk to take a destination-oriented, obsessive/compulsive man on a winding country road. A slow-moving cow can ruin your whole day.  

 As it turned out, everything about our trip - especially the cottage - was way beyond our expectations. In the class, I recently started teaching the “extra-mile” principle. In a nutshell, it means that after doing the best possible job for your clients, you find a way to take it over the top and do even more…go the extra mile.  

The cottage owner had many extras waiting for us. Pumpkin bread from a nearby bakery sat beside an assortment of restaurant menus and sightseeing brochures. When I inspected a sheer fabric gift bag filled with chocolates, I found a surprise… a real amethyst stone. The creek that runs through the property is called Amethyst Creek. How creative! How over the top!   

The extra-mile principle should apply to everything you do in your private and public life. Find a way to add something more and create a lifestyle of excellence.  

Happy Staging,

Becky

Edit this page | Print this page

1&1 Blog - powered by WordPress

Posted in Newsletters | Print | No Comments »